HOW TO NAME YOUR BUSINESS
Techniques for choosing the correct name
Now that a name is also a web address it becomes the first port of call for potential new customers. Deciding on a name for your company can be a little challenging. We all want a great name that stands out but it is very easy to miss opportunities and overlook great possibilities. Invest time in name generation or this can be a costly branding mistake. Here are some top tips to help you.
Do's
1. Choose a name that evokes a positive brand experience
2. Make sure you leave room for growth
3. Select a name that resinates with your target audience
4. Create a visually evocative name to help customers remember you
Don'ts
1. There are a few exceptions but as a general rule do not call your business after yourself. Why? It is a missed opportunity. As an example, ‘ Tom Smith Consulting’. This name tells us little about the company and is not memorable.
2. It is not a great idea to change the spelling of words, this often looks like a mistake and causes issues with google searches.
3. Copy competitors names
4. Restrict your name to a chosen area or product
5. Choose a complicated name with a hidden meaning which only you will understand
6. Choose a name which is difficult to spell or pronounce
Struggling with naming? We can develop naming options for you.
Find out more by calling 07745504029.
IS MY LOGO ANY GOOD?
How to determine how good your logo is?
A good logo is characterised by its simplicity, memorability, and versatility. It should be easily recognisable, even in small sizes or in black and white. A strong logo conveys the essence of a brand and its values, fostering a positive association. The design should be timeless, avoiding trends that may quickly become outdated. Effective logos typically have a clear and straightforward concept, ensuring that it remains impactful across various mediums. Ultimately, a successful logo resonates with the target audience, leaving a lasting impression that reflects the brand’s identity.